Review Request Templates You Can Steal
Grab proven review request templates for text and email that get happy service-business customers to leave you five-star reviews fast.
The right words make all the difference when you ask for feedback. These review request templates are built to be copied, lightly personalized, and sent the moment a job wraps up. Steal them, swap in your details, and put them to work. Anywhere you see brackets, fill in your own information before sending.
What makes a template work
Before the templates, understand the formula. Every high-converting review request shares the same bones: a warm thank-you, a clear and simple ask, a direct link, and a tiny personal touch. Skip any of those and your response rate drops.
- Lead with gratitude, not the ask.
- Name the customer or the specific job once.
- Include a direct link, never just a search instruction.
- Tell them exactly what to do next.
Text message templates
Text is the workhorse for service businesses because people read texts within minutes. Send these the same day the job finishes.
Template 1, the simple ask:
Hi [First Name], thanks so much for having us out today. If you have a quick minute, we would really appreciate a Google review. It takes about 30 seconds: [link]
Template 2, the personal touch:
Hi [First Name], we loved getting your [kitchen / AC / carpets] back in shape today. A short Google review helps our small crew more than you know: [link]
Template 3, the local-business angle:
Hi [First Name], thank you for trusting a local crew with your home. If you were happy with the work, a quick review would mean the world to us: [link]
Email templates
Email works well as a backup or for customers who prefer it. Use a clear subject line and keep the body tight.
Subject: Thank you from [Your Business Name]
Hi [First Name],
It was a pleasure working on your [job type] today. We are a small local team, and reviews are the biggest way new customers find us. If you have a moment, we would be grateful for a quick Google review.
Leave a review here: [link]
Thank you again, [Your Name], [Your Business Name]
Follow-up templates
Most people mean to leave a review and simply forget. One gentle nudge a few days later recovers a meaningful share of them. Send only one.
Follow-up text:
Hi [First Name], no worries if things got busy. Just resending that review link in case it is handy: [link]. Thanks again.
Follow-up email subject: Quick favor, if you have a moment
Choosing the right channel
Use this quick guide to decide what to send and when.
| Channel | Best for | Timing |
|---|---|---|
| Text | First ask, fastest response | Same day, job complete |
| Customers who prefer email | Same day or next morning | |
| Follow-up text | Anyone who did not respond | Three to four days later |
Make it automatic
The real unlock is not the wording, it is the consistency. The owners who collect the most reviews send a request after every single job without fail. A platform like Helm can fire off the right template the instant a job is marked complete, then send one polite follow-up if there is no response, so the timing is always right and you never have to remember.
The bottom line
Great review request templates are short, warm, personalized in one small way, and built around a direct link. Pair the right channel with the right timing, follow up once, and automate the whole thing so it happens every time. Steal these, make them yours, and watch the stars roll in.
Frequently asked questions
Should I send review requests by text or email?+
Text usually wins for service businesses because messages get opened within minutes, while emails often sit unread. That said, email is great as a follow-up if a text goes unanswered. Using both, spaced a day or two apart, captures the most reviews.
How long should a review request message be?+
Keep it short, ideally two or three sentences for a text. A thank-you, a simple ask, and the link is all you need. Long messages bury the request and lower the chance someone actually taps through.
Can I use the same template for every customer?+
You can use the same structure, but swap in one personal detail like their first name or the specific job you did. That tiny bit of personalization makes the message feel human instead of automated and noticeably lifts response rates.
Keep reading
How to Ask for a Review Without Being Awkward
Simple, low-pressure ways to ask happy customers for a review without the cringe.
The Best Time to Ask for a Review
Exactly when to ask for a review so the maximum number of customers say yes.
How to Get More Google Reviews (That Stick)
A repeatable system for earning more Google reviews that survive Google filters and bring in new customers.