Pricing & Money

How to price jobs, protect your margins, take deposits, and get paid faster.

Three pricing models, a step-by-step formula to find your number, and a copy-ready price sheet so you stop guessing and start profiting on every job.

A simple bottom-up formula that bakes profit into every quote, plus worked examples across trades so you never take a job that loses money.

When deposits make sense, how much to ask for, and how they slash no-shows without scaring off new customers.

A script and timeline for raising prices that keeps your best customers and protects your margin.

Which pricing model earns more, builds more trust, and scales better — broken down by trade.

The questions to ask and a framework for accurate phone quotes that don't lowball or lose the lead.

How processing fees actually work, what you'll really pay, and whether to pass them to customers.

Why recurring customers are worth more and exactly how to discount them to lock in steady revenue.

Invoicing tactics, payment terms, and automation that shrink the gap between finishing a job and getting paid.

What margins to expect, where the money leaks, and the levers that move you from 10% to 30%.

Scripts for responding to discount requests without devaluing your work or starting a price war.